MF41. Where tennis collides with design
MF41 is a tennis center located at Mosfilmovskaya st. 41, with more than a decade of history. In 2023, the club was renovated, featuring a newly constructed building equipped with cutting-edge technology and a comprehensive rebranding. The key principles of MF41’s work have become a guideline for the development of corporate identity: quality, development and attention to modern trends.
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Logo
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The strict logo looks minimalistic and modern. The recognizable image of a tennis ball serves as the foundation, while the name is situated at its center. The typography is built on identical angles, emphasizing harmony and precision. Two versions of the logo have been developed: one with a solid fill and another with an outlined inverse.
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Colors
The palette is inspired by the aesthetics of prestigious tennis tournaments and includes fashionable, attractive shades. Deep green combined with gray adds solidity, while bright yellow accents add freshness. Additionally, white and black is used as complimentary colors.
Patterns
The created patterns are actively used in the design of the club interior and can be applied in marketing materials. The ornaments are based on the tennis theme: the logo, its single elements and attributes of the game.
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Exterior
The exterior is made using modern technologies. Perforated panels with the effect of polished metal create a geometry resembling a large-scale weave. These elements interact with the environment, creating optical illusions and a unique visual effect.
