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70 Years of Fire: Metallurg Hockey Club Uniform Design

Metallurg is synonymous with the Ural style of hockey and a legacy of sporting excellence. The Steelworkers were champions of Russia, and with the creation of the KHL they continued to forge victories—winning the Gagarin Cup three times and reaching the final on two more occasions. In its milestone 70th season, the team takes the ice in uniforms designed in a studio, crafted with meticulous attention to detail and a genuine love for the game.
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Primary kit
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The design preserves the club’s classic, recognizable look, enhanced with more intricate detailing on the sleeves and socks. The expanding stripes gradually taper, creating a dispersion effect.
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Details

The logo now features additional embroidery the emblem is stitched with flying sparks, echoing the process of molten metal casting. From a distance, this dimensional detail is subtle, but up close the varied stitch directions catch the light, creating a scatter of short, gleaming flashes.
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Number font

The numbers use a clean, traditional hockey-style typeface. Its strict, minimalist character is softened by decorative accents. As with the logo, the shapes of the digits and captain’s letters echo the embroidered sparks.
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Anniversary patch
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The anniversary patches commemorate the milestone across all three teams in the system. The upper part of Metallurg’s patch references a retro logo adapted specially for the club’s 70th anniversary.
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Alternate uniform
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The third kit is dedicated to the club’s metallurgical heritage. Its key feature is the blue-and-red color scheme and the stylized, «camouflaged» logo. A central stripe runs in one continuous line from the chest to the sleeves, and its smooth fade toward the middle creates a natural backdrop for the emblem.
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Mill scale pattern
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One of the most recognizable visual effects in steelmaking is the formation of mill scale on heated metal. As the surface oxidizes, a dense oxide layer with a vivid texture appears. Thin glowing veins of exposed metal shine between its segments, creating a strong contrast and a sense of living radiance. This effect is incorporated into the club’s identity on the chest and sleeves of the sweater, as well as in the player numbers.
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Retro uniform
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The design draws inspiration from archival materials and a 1960s sweater featuring classic stripes and the «Metallurg» wordmark. Felt elements reinforce the nostalgic feel of the era. The pure white fabric has lost its cold tint and taken on the warm patina of time.
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Details

The exponentially repeating stitching on the numbers and lettering provides a decorative touch while also reflecting the manufacturing techniques of that period.
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A leather league badge completes the vintage look. It adds texture, warmth, and a handcrafted feel, deepening the historical atmosphere and creating a more immersive connection to the era.
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The anniversary editions also feature a special patch on the inside of the sweater each with a unique serial number. It certifies the authenticity of the jersey, marks it as part of a limited series, and makes every piece one of a kind.
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Process
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