The return of the “Molodezhka”: fresh icons and a new team

Molodezhka (“Youth team”) is a popular TV show about a junior hockey team. After release in 2013, the project captured the attention of viewers for six seasons. Fans followed the stories of the main characters and observed the development of the team. And after the end of the series, they remembered it with pleasant nostalgia. In 2024, the Molodezhka returns! This season the former Bears player is trying on the difficult role of a coach to lead the Polytechnic Sharks to victory. The change of generations and new challenges are reflected not only in the plot, but also in the characters’ appearance.

Медиа:

Main logo

The logo of the Molodezhka franchise has been restyled. The main color has changed from red to orange, and the lettering has been slightly adjusted. It has remained recognizable, but thanks to the details it looks more modern.

Медиа:

Медиа:

Медиа:

Медиа:

Медиа:

Polytechnic Sharks team

The main element of the logo is a shark embodying a charismatic “tech guy”. Glasses and a tie connect it with the university environment, and a puck clenched in its teeth — with sports. The logo looks like a vivid illustration, but at the same time remains understandable and close to hockey fans. Many professional hockey clubs tend to use such mascots for branded merchandise in a real life.

Медиа:

Медиа:

Заголовок:

Sublogo

Текст:

Sublogo combines the image of a shark and the First letter of the team name. These elements also appear in some patterns where the letter “A”, tooth and fin are guessed.

Медиа:

Медиа:

Медиа:

Заголовок:

Mascot

Текст:

A shark mascot has also been developed, which can be used in various formats: as a toy, fan merchandise or a set of stickers. This creates additional opportunities for viewers to interact with the world of the series.

Медиа:

Game kit

The main color of the uniform is turquoise — a non-standard choice for hockey. Combined with bright orange accents, it highlights the youth and audacity of the team. The traditional dark blue color is present in large elements of the uniform — helmets, gloves, pants, and sleeve inserts.

Медиа: