Vintersaga
PSB-Sport
Major Pride
BC Moscowsky
PHF
VC Zenit-Kazan
JetRush
HC Torpedo
PUMA
JD Gaming
RAMZES666
FNL
Sergachev
Gambit Esports
HC Avangard
Night Ice Hockey League
HC Traktor
FC Tambov
Dynamo
FC Pyunik
Forward Gaming
Reality Rift
FC BATE
Winstrike Team
QHF
Dinamo
Belarusian Extraleague
HC Jokerit
HC Severstal
Superleague Parimatch
Kontinental Hockey League
Green Derby
Ak Bars
Zvezda
Virtus.pro
Lokomotiv Kuban
Green Golf
Artek Sticks
HC Amur
FC Rostov
Moscow Football Federation
Business Champions League
HC Atlant
HC Admiral
Russian Cycling Federation
Marathon Sport
HC Spartak
Supreme Hockey League

Striving to the top. Identity of PSB Sport

LOGO • SUBLOGO • FONT WORK • PATTERNS • KITS

Corporate sports is a significant element of cultural development within any large company. So Quberten Studio was given a non-trivial task: to develop a special identity for the PSB Sport program, while maintaining a connection with the corporate style of the bank.

Reliability in everything. PSB Sport logo

The PSB Sport emblem has many meanings. The shield embodies reliability, which is the most important quality for any bank. The construction of the star looks non-standard. The absence of the right beam adds individuality, and the resulting bite not only helps the star to be read, but also refers to the bank’s logo. The content of the emblem is complemented by a stylized image of a vector, a symbol of striving to the top, the most common mentality within sports.

Due to the strict geometry, the logo acquires a sporty character. And with the help of branded angles in 36 ° and 72 °, the remaining elements of identity are formed.

Special version of the emblem and subelements

The new identity is flexible and at the same time easy to perceive. The main figure and key visual of the style is a simplified star. It interacts well with the rest of the elements, generating many sub-elements.

Among them is a special version of the emblem, which refers to the GTO (Ready for labour and defence) sports complex known in Russia. The sign is made in the image of the main logo of the PSB Sport with stripes symbolic for the aesthetics of GTO.

The corporate style is maintained further within the bold font. A wide brutal script in Cyrillic and Latin, as well as an additional set of numbers for the kits, are based on branded corners.

Military style and kit builder

The main part of the patterns refers to geometric camouflage, which has absorbed the themes of sports and military. But there are other options, for example, a linear pattern: a star and part of the corporate logo form a graphic element, a chain. It’s a nice addition to the awards for those who are triumphant.

Several patterns are also used in the new PSB Sport kits. The uniform templates were created for 9 different sports, including hockey, table tennis and even baseball.

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