Sergachev
Gambit Esports
HC Avangard Omsk
HC Traktor Chelyabinsk
Night Ice Hockey League
FC Tambov Tambov
FC BATE Borisov
Winstrike Team
Reality Rift Singapore
QHF Kazakhstan
Dinamo Minsk
HC Jokerit Helsinki
Belarusian Extraleague Belarus
Superleague Parimatch
HC Severstal Cherepovec
Virtus.pro Russia
HC Admiral Vladivostok
FC Pyunik Armenia
Forward Gaming USA
Lokomotiv Kuban Krasnodar
HC Spartak Moscow
Ak Bars Kazan
Dinamo Moscow
Zvezda Zvenigorod
Green Derby Ak Bars vs Salavat Yulaev
Supreme Hockey League Moscow
Artek Sticks Moscow
Business Champions League
FC Rostov Rostov-on-Don
Kontinental Hockey League
Moscow Football Federation
Marathon Sport Moscow
Russian Cycling Federation
Green Golf London
HC Amur Khabarovsk
HC Atlant Moscow region

Restyling of Night League

Night Ice Hockey League, 2020
LOGO • SUBLOGO • FONTS • PATTERNS • GUIDES

The Night Ice Hockey League is a rare example of amateur sports with a huge following in the country and a frequent occurrence in terms of information. A project of this scale requires a wholistic and modern identity.
 
The old logo had a number of problems, but the brand didn't want to lose its awareness so the redesign followed an evolutional method — restyling. First, the geometry of the hockey player was redesigned — the silhouette was made more precise with regular angles, and now it looks more athletic. Among other things, small elements were taken out and a logo system was developed for small scales because the logo must be read on mobile devices and must be easy to manufacture for production.
 
As a result, the new logo retained its previous image, whilst maintaining a strong corporate identity.
 

Basic, simplified and elementary versions.

To create signature compositions, four main characters have been developed, which are combined with any shards formed by n15° angles.

The active element is the puck. The stars imitate this.