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Logo for FC Pyunik

FC «Pyunik», 2018
LOGO • SUBLOGOS • TYPEFACE DESIGN

Facing the problems of the team we had a clear task – to improve the club’s image. We didn’t just create a regular football club logo, we made a commercial logo that would change the image of the club for the fans and other observers.

The sign is rich in Armenian symbolism. The crown with an encrypted letter Y is a reference to the emblem of Yerevan. Combined with the circle the crown gives reference to another symbol of Armenia – pomegranate.

Stylized pomegranate is the main silhouette element of the emblem. The shape works well and makes the club symbols memorable, the shape alone makes it easy to recognize the club. There is a figure of the phoenix in the center of the emblem (‘pyunik’ is translated as ‘phoenix’). It is done in the style of traditional Armenian ornaments. Above the mythical bird’s head there is a football. On the left there is Arevakhach, Armenian eternity sign. On the right there is a rosette, an element of traditional Armenian ornaments. The palette consists of the colors of Armenian national flag with a shift to more complex shades for a better color identification.

As a result we got a flexible logo that works on different surfaces, with the elements that can work separately from each other.