Always in the Game: Primera’s Brand Identity

PRIMERA is a sportswear brand creating performance gear for athletes at every level — from ambitious amateurs to seasoned pros. Driven by innovation and a modern outlook, the brand helps athletes push their limits and chase new personal bests. PRIMERA isn’t just about making gear — it’s about building meaningful collaborations and leaving a mark on the game. To capture this spirit, the brand teamed up with Quberten Studio to develop a bold visual identity, complete with a fresh logo, signature style, and supporting design elements.

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Logo

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The logo brings together two powerful symbols of sporting success — a crown and a winner’s podium. Its sleek, futuristic shape represents more than just victory; it’s a symbol of ambition and forward momentum. It speaks the visual language of technology, energy, and relentless drive.

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Colors

PRIMERA’s core palette features azure blue, white, black, and gray. But as a brand that outfits a variety of teams and projects, flexibility is built into the system — the color scheme can be tailored to complement each partner’s unique look.

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Brand applications

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The identity comes to life through practical brand elements like double-sided tag booklets, size labels with color coding, and a customizable system of authentication patches — adding both function and flair to every product.

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