Mi Amba. Amur Khabarovsk Hockey Club — Alternate Ethnic Kit
Heritage. Tradition. Continuity.
Twelve years ago, Quberten studio and Amur Khabarovsk Hockey Club successfully executed a rebranding project that transformed the team into true Tigers. In the Year of the Unity of the Peoples of Russia, this story has gained a meaningful continuation — a special edition uniform dedicated to the Indigenous peoples of Khabarovsk Krai.
Twelve years ago, Quberten studio and Amur Khabarovsk Hockey Club successfully executed a rebranding project that transformed the team into true Tigers. In the Year of the Unity of the Peoples of Russia, this story has gained a meaningful continuation — a special edition uniform dedicated to the Indigenous peoples of Khabarovsk Krai.
Медиа:
Заголовок:
Form
Текст:
The core of the kit is the recognizable «tiger» identity and the club’s signature black-and-orange palette — one of the rarest color combinations in global hockey.
Медиа:
Медиа:
Текст:
The logo remains unchanged, but gains a new interpretation: the tiger Amba — a sacred animal among the Indigenous peoples of the Russian Far East — stands as a central figure in regional mythology and a symbol of strength, wisdom, and justice.
Медиа:
Медиа:
Заголовок:
A unique ornament
Текст:
At its core are classic Amur-region curvilinear and spiral forms with zoomorphic and mythological roots. The jersey design brings this concept to life: unique ornamental logos, a distinct sleeve pattern, and bold, textured embroidery on the numbers.
Медиа:
Медиа:
Медиа:
Медиа:
Медиа:
Медиа:
Текст:
The pattern brings together traditions from several Indigenous cultures of the region: each contributed its own motifs and techniques, which the studio’s designers brought together into a single, harmonious composition.
Медиа:
Медиа:
Медиа:
Медиа:
