CLL
SKA-Neftyanik
HC Salavat Yulaev
HC Admiral
99 Racing
DVDerby
Ural derby
FC Pari NN
PBC Runa
FC Fakel Voronezh
HC Norilsk
Atributika
Kronbars
OFF
HC Torpedo
Cybercats
HC Ak Bars
FC Spartak Moscow
Vintersaga
PSB-Sport
Major Pride
BC Moscowsky
PHF
VC Zenit-Kazan
JetRush
PUMA
JD Gaming
RAMZES666
FNL
Sergachev
Gambit Esports
HC Avangard
Night Ice Hockey League
HC Traktor
FC Tambov
HC Dynamo Moscow
FC Pyunik
Forward Gaming
Reality Rift
FC BATE
Winstrike Team
QHF
HC Dinamo Minsk
Belarusian Extraleague
HC Jokerit
HC Severstal
Superleague Parimatch
Kontinental Hockey League
Green Derby
Virtus.pro
PBC Lokomotiv Kuban
HC Amur
Moscow Football Federation
Business Champions League
HC Spartak
Supreme Hockey League

Logo and identity for CTRL PLAY

LOGO • FONTS • PATTERNS

CTRL PLAY is a network of gaming zones in various regions of Russia, an organizer of esports tournaments and a gaming community. A company of such a broad profile needs a strong corporate identity that will unite all areas of activity and form a chain of common associations.

Logo in the style of a military stencil

The requirements of the time, especially in esports, are extremely clear: no oversaturated logos, only minimalism and to make it clear cut on all social media platforms.

Since most gaming disciplines are related to the topic of combat operations, the identity is built in a military style. The logo, lettering and font of the numbers look like stencils that are used for identification in military design.

The CTRL PLAY sign is made up of the letter ’C’, denoting the word ’Control’, and the ’Play’ icon. At the same time, the logo has a second semantic level: the stencil ’C’ can denote a sight, and the ’Play’ button: an arrow, acting as the forward movement.

The logo easily works by itself (for example, on social networks), and is also able to interact with lettering and form branded blocks.

Merchandise of the tournaments converge with the trends of everyday fashion

Camouflage is in demand in the casual clothing lines, so the new corporate style of CTRL PLAY opens up great opportunities for promoting the merchandise.

The Play triangle from the logo allows you to collect sharp combinations of patterns that should not only become digital backgrounds, but also be transferred to baseball caps, T-shirts and esports things (mice, keyboards, chairs, etc.).