PHF
VC Zenit-Kazan
JetRush
HC Torpedo
PUMA
JD Gaming
RAMZES666
FNL
Sergachev
Gambit Esports
HC Avangard
Night Ice Hockey League
HC Traktor
FC Tambov
Dynamo
FC Pyunik
Forward Gaming
Reality Rift
FC BATE
Winstrike Team
QHF
Dinamo
Belarusian Extraleague
HC Jokerit
HC Severstal
Superleague Parimatch
Kontinental Hockey League
Green Derby
Ak Bars
Zvezda
Virtus.pro
Lokomotiv Kuban
Green Golf
Artek Sticks
HC Amur
FC Rostov
Moscow Football Federation
Business Champions League
HC Atlant
HC Admiral
Russian Cycling Federation
Marathon Sport
HC Spartak
Supreme Hockey League

Hockey Star Week 2017 Uniform

Unifom design • Logos • Colors

Star match is a testing ground that is meant to surprise the fans. Q10 design studio managed to apply new techniques to Hockey Star Week.

COLOURS
Initially white, blue, green and silver grey were the signature colors. Grey was a very questionable color: first, grey uniform didn’t fit the concept of local club colors, it actually ruined it. Second, grey doesn’t contrast with white. In the end, mustard gold color turned out to be perfect in this case.

EQUIPMENT
We take special pride in the equipment. It was the first time in Russian ice hockey that helmets, gloves and skate guards were specifically ordered for such an event. It is a huge step forward and there is no going back.

LOGOTYPES
One more innovative technique: monochrome club logos on jerseys. It is typical to use colorful versions of the logos that conflict with the uniform and brand identity of the Star matches. Moreover, let’s face the truth, many club emblems do not meet modern standards. One color logotypes solve all the problems and look naturally on the uniforms.

JHL CHALLENGE CUP UNIFORM
We created two dark uniforms for the Challenge Cup. The colors and even east and west shades are different. Two teams wearing dark uniforms have played against each other not once within KHL Star matches. It looks more interesting from the point of view of spectators, as both teams are colorful.