Gambit Esports
HC Avangard Omsk
HC Traktor Chelyabinsk
Night Ice Hockey League
FC Tambov Tambov
FC BATE Borisov
Winstrike Team
Reality Rift Singapore
QHF Kazakhstan
Dinamo Minsk
HC Jokerit Helsinki
Belarusian Extraleague Belarus
Superleague Parimatch
HC Severstal Cherepovec
Virtus.pro Russia
HC Admiral Vladivostok
FC Pyunik Armenia
Forward Gaming USA
Lokomotiv Kuban Krasnodar
HC Spartak Moscow
Ak Bars Kazan
Dinamo Moscow
Zvezda Zvenigorod
Green Derby Ak Bars vs Salavat Yulaev
Supreme Hockey League Moscow
Artek Sticks Moscow
Business Champions League
FC Rostov Rostov-on-Don
Kontinental Hockey League
Moscow Football Federation
Marathon Sport Moscow
Russian Cycling Federation
Green Golf London
HC Amur Khabarovsk
HC Atlant Moscow region

Hockey Star Week 2017 Uniform

KHL, 2017
Unifom design • Logos • Colors

Star match is a testing ground that is meant to surprise the fans. Q10 design studio managed to apply new techniques to Hockey Star Week.

Initially white, blue, green and silver grey were the signature colors. Grey was a very questionable color: first, grey uniform didn’t fit the concept of local club colors, it actually ruined it. Second, grey doesn’t contrast with white. In the end, mustard gold color turned out to be perfect in this case.

We take special pride in the equipment. It was the first time in Russian ice hockey that helmets, gloves and skate guards were specifically ordered for such an event. It is a huge step forward and there is no going back.

One more innovative technique: monochrome club logos on jerseys. It is typical to use colorful versions of the logos that conflict with the uniform and brand identity of the Star matches. Moreover, let’s face the truth, many club emblems do not meet modern standards. One color logotypes solve all the problems and look naturally on the uniforms.

We created two dark uniforms for the Challenge Cup. The colors and even east and west shades are different. Two teams wearing dark uniforms have played against each other not once within KHL Star matches. It looks more interesting from the point of view of spectators, as both teams are colorful.