JD Gaming
FNL
RAMZES666
Sergachev
Gambit Esports
HC Avangard
HC Traktor
Night Ice Hockey League
FC Tambov
FC BATE
Winstrike Team
Reality Rift
QHF
Dinamo
HC Jokerit
Belarusian Extraleague
Superleague Parimatch
HC Severstal
Virtus.pro
HC Admiral
FC Pyunik
Forward Gaming
Lokomotiv Kuban
HC Spartak
Ak Bars
Dynamo
Zvezda
Green Derby
Supreme Hockey League
Artek Sticks
Business Champions League
FC Rostov
Kontinental Hockey League
Moscow Football Federation
Marathon Sport
Russian Cycling Federation
Green Golf
HC Amur
HC Atlant

Hockey Star Week 2017 Uniform

KHL, 2017
Unifom design • Logos • Colors

Star match is a testing ground that is meant to surprise the fans. Q10 design studio managed to apply new techniques to Hockey Star Week.

COLOURS
Initially white, blue, green and silver grey were the signature colors. Grey was a very questionable color: first, grey uniform didn’t fit the concept of local club colors, it actually ruined it. Second, grey doesn’t contrast with white. In the end, mustard gold color turned out to be perfect in this case.

EQUIPMENT
We take special pride in the equipment. It was the first time in Russian ice hockey that helmets, gloves and skate guards were specifically ordered for such an event. It is a huge step forward and there is no going back.

LOGOTYPES
One more innovative technique: monochrome club logos on jerseys. It is typical to use colorful versions of the logos that conflict with the uniform and brand identity of the Star matches. Moreover, let’s face the truth, many club emblems do not meet modern standards. One color logotypes solve all the problems and look naturally on the uniforms.

JHL CHALLENGE CUP UNIFORM
We created two dark uniforms for the Challenge Cup. The colors and even east and west shades are different. Two teams wearing dark uniforms have played against each other not once within KHL Star matches. It looks more interesting from the point of view of spectators, as both teams are colorful.