Shuriken — the new ball of the Media football league
CREATIVE CONCEPT • NAMING • PRODUCT DESIGN • PACKAGING DESIGN
Let’s imagine an alternative football reality where every match is not just a game, but a full-scale show. Everything here is turned up to the maximum: emotions, inclusivity, competition. Conservative rules stay off the field, while bloggers and artists appear in team lineups. This is what the Media football league looks like — a space where football becomes part of a larger cultural movement.
In recent years, the tournament has evolved into a phenomenon comparable in attention to professional championships. Media footballers perform not only on the pitch but also in the media space, and the distance between teams and fans has almost disappeared.
In such a reality, every detail matters — everything that shapes the impression of the game. Even the ball becomes more than just equipment; it turns into a carrier of meaning and style.
In recent years, the tournament has evolved into a phenomenon comparable in attention to professional championships. Media footballers perform not only on the pitch but also in the media space, and the distance between teams and fans has almost disappeared.
In such a reality, every detail matters — everything that shapes the impression of the game. Even the ball becomes more than just equipment; it turns into a carrier of meaning and style.
For the new season, the third ball in the tournament’s history was introduced. It was developed by a studio as part of a three-way collaboration between Alfa-Bank, Primera, and the Media league.
The ball was named «Shuriken.» Its concept is based on Asian-inspired motifs that are easily recognizable to a wide audience. The design references the weapon of ninjas — precise and swift, yet visually elegant.
The ball was named «Shuriken.» Its concept is based on Asian-inspired motifs that are easily recognizable to a wide audience. The design references the weapon of ninjas — precise and swift, yet visually elegant.
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Graphics on the ball
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The ball’s construction moves away from the classic geometry of pentagons and hexagons. Non-standard panels form a twisted pattern resembling the silhouette of a shuriken. The central elements are dedicated to the collaboration partners’ logos, neatly integrated into the overall composition.
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Embossing
Special attention was given to the embossed texture — the grooves not only influence aerodynamics but also enhance the visual association with a spinning shuriken.
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Red ball
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Additionally, a version with a dominant red color was developed in line with a special media football rule. The red ball can appear in play only once per half for three minutes, and every goal scored with it counts as two. This turns it into a tool of risk and tactical calculation, intensifying the drama of the match.
Package
Packaging was also created for the ball. Its design is built around a graphic gradient that reinforces the theme of motion and speed. The collaboration marks are placed on the top side, while the name «Shuriken» appears on the lower part of the front face.
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