PHF
VC Zenit-Kazan
JetRush
HC Torpedo
PUMA
JD Gaming
RAMZES666
FNL
Sergachev
Gambit Esports
HC Avangard
Night Ice Hockey League
HC Traktor
FC Tambov
Dynamo
FC Pyunik
Forward Gaming
Reality Rift
FC BATE
Winstrike Team
QHF
Dinamo
Belarusian Extraleague
HC Jokerit
HC Severstal
Superleague Parimatch
Kontinental Hockey League
Green Derby
Ak Bars
Zvezda
Virtus.pro
Lokomotiv Kuban
Green Golf
Artek Sticks
HC Amur
FC Rostov
Moscow Football Federation
Business Champions League
HC Atlant
HC Admiral
Russian Cycling Federation
Marathon Sport
HC Spartak
Supreme Hockey League

Rebranding of HC Amur

LOGO • UNIFORM • GUIDES • FONTS

May 2013 was the beginning of a long, challenging, but interesting story of rebranding HC Amur. The whole package of brand ID was designed for the club: logos and letterings, each of them having a special purpose. The main logo contains the face of the Amur tiger, northern beast with thick fur and luxuriant mane. The lettering combined two techniques: graphics and calligraphy. An additional logotype with lettering was created for club symbols and other special purposes. The tigers got their unique wild style of the numbers, with slanted serifs that added an aggressive feel to the font.

The process of creating the uniform for the Khabarovsk team deserves special attention. With great difficulty we persuaded the management to accept the unique for KHL orange and black colors. Thanks to the colors HC Amur games have been broadcast on TV more often.

A popular American website sportslogos.net specializing in sport branding named Amur logo the best sport logotype of the year. This is the first time when a non-American logotype is recognized as the best by the authoritative North American source.