Gambit Esports
HC Avangard Omsk
HC Traktor Chelyabinsk
Night Ice Hockey League
FC Tambov Tambov
FC BATE Borisov
Winstrike Team
Reality Rift Singapore
QHF Kazakhstan
Dinamo Minsk
HC Jokerit Helsinki
Belarusian Extraleague Belarus
Superleague Parimatch
HC Severstal Cherepovec
Virtus.pro Russia
HC Admiral Vladivostok
FC Pyunik Armenia
Forward Gaming USA
Lokomotiv Kuban Krasnodar
HC Spartak Moscow
Ak Bars Kazan
Dinamo Moscow
Zvezda Zvenigorod
Green Derby Ak Bars vs Salavat Yulaev
Supreme Hockey League Moscow
Artek Sticks Moscow
Business Champions League
FC Rostov Rostov-on-Don
Kontinental Hockey League
Moscow Football Federation
Marathon Sport Moscow
Russian Cycling Federation
Green Golf London
HC Amur Khabarovsk
HC Atlant Moscow region

Rebranding of HC Amur

HC Amur, 2014
LOGO • UNIFORM • GUIDES • FONTS

May 2013 was the beginning of a long, challenging, but interesting story of rebranding HC Amur. The whole package of brand ID was designed for the club: logos and letterings, each of them having a special purpose. The main logo contains the face of the Amur tiger, northern beast with thick fur and luxuriant mane. The lettering combined two techniques: graphics and calligraphy. An additional logotype with lettering was created for club symbols and other special purposes. The tigers got their unique wild style of the numbers, with slanted serifs that added an aggressive feel to the font.

The process of creating the uniform for the Khabarovsk team deserves special attention. With great difficulty we persuaded the management to accept the unique for KHL orange and black colors. Thanks to the colors HC Amur games have been broadcast on TV more often.

A popular American website sportslogos.net specializing in sport branding named Amur logo the best sport logotype of the year. This is the first time when a non-American logotype is recognized as the best by the authoritative North American source.