Virtus.pro Russia
Lokomotiv Kuban Krasnodar
Ak Bars Kazan
Zvezda Zvenigorod
HC Spartak Moscow
Green Derby Ak Bars vs Salavat Yulaev
Kontinental Hockey League
Supreme Hockey League Moscow
Artek Sticks Moscow
Green Golf London
FC Rostov Rostov-on-Don
Business Champions League
Moscow Football Federation
HC Amur Khabarovsk
HC Admiral Vladivostok
Marathon Sport Moscow
Russian Cycling Federation
HC Atlant Moscow region
Superleague Parimatch
HC Severstal Cherepovec
HC Jokerit Helsinki
Belarusian Extraleague Belarus
Dinamo Minsk
QHF Kazakhstan

Logo for Virtus.pro

Virtus.pro, 2018
LOGO • SUBLOGOS • TYPEFACE DESIGN

Virtus.pro is a recognizable in the industry, but graphically outdated brand: it looks like it dates back to 2000s and needs renovation. Graphic and logical problems of the sign are easily seen: chaotic lines, dull orange color, obsolete Europe font.

We decided to improve the elements, to work on each component separately. The bear has become more realistic and stayed where it was, the inscription is gone as the brand is easily recognized without it, the triangular shield behind the bear has been reshaped — we carefully made it look like the initial letter V.

It is not immediately recognized in the main emblem, but the alternative ones with the combination of scratches serve as the brand identification. The simplified sign is created specifically for screen culture.

Видео: