Virtus.pro Russia
Lokomotiv Kuban Krasnodar
Ak Bars Kazan
Zvezda Zvenigorod
HC Spartak Moscow
Green Derby Ak Bars vs Salavat Yulaev
Kontinental Hockey League
Supreme Hockey League Moscow
Artek Sticks Moscow
Green Golf London
FC Rostov Rostov-on-Don
Business Champions League
Moscow Football Federation
HC Amur Khabarovsk
HC Admiral Vladivostok
Marathon Sport Moscow
Russian Cycling Federation
HC Atlant Moscow region
Superleague Parimatch
HC Severstal Cherepovec
HC Jokerit Helsinki
Belarusian Extraleague Belarus
Dinamo Minsk
QHF Kazakhstan
Winstrike Team

Restyle and uniform of HC Jokerit

HC JOKERIT, 2019
LOGO • SUBLOGO • TYPEFACE WORK • UNIFORM • PATTERNS • GUIDES

Jokerit is one of the most recognizable hockey teams in Europe, so the work with the logo and forms should be based on more than 50-year history of the club. 

The logo needed minor changes: to make the outline thinner, cleaner and make the shape of the logo stricter. Everything on this list was reached by minimal changes. It was important to make fans believe that joker’s face kept untouched.

The main colour of the home kit is black, which combinates with yellow, red and gives a unique palette and stands out on Jokerit among other KHL clubs.

We worked on writing names on the jersey and developed an independent brutal typeface design with ligatures and logotypes, such as the flag of Finland. Also, there was developed special sublogo “J” that can be used in merchandise production or in jersey’s design (on numbers).