Identity of the World hockey championship in Kazakhstan

LOGO
In 2019, for the first time in history, Kazakhstan hosted the World Hockey Championship. An event of this scale could not be left without a bright visual identity. The logo was clean and concise, and selected colors allowed to achieve maximum identity of the symbol. It was decided to keep the national ornaments with a more elegant and elegant design. Thus, the georeference remained visually obvious, without creating junk graphics.