Sergachev
Gambit Esports
HC Avangard Omsk
HC Traktor Chelyabinsk
Night Ice Hockey League
FC Tambov Tambov
FC BATE Borisov
Winstrike Team
Reality Rift Singapore
QHF Kazakhstan
Dinamo Minsk
HC Jokerit Helsinki
Belarusian Extraleague Belarus
Superleague Parimatch
HC Severstal Cherepovec
Virtus.pro Russia
HC Admiral Vladivostok
FC Pyunik Armenia
Forward Gaming USA
Lokomotiv Kuban Krasnodar
HC Spartak Moscow
Ak Bars Kazan
Dinamo Moscow
Zvezda Zvenigorod
Green Derby Ak Bars vs Salavat Yulaev
Supreme Hockey League Moscow
Artek Sticks Moscow
Business Champions League
FC Rostov Rostov-on-Don
Kontinental Hockey League
Moscow Football Federation
Marathon Sport Moscow
Russian Cycling Federation
Green Golf London
HC Amur Khabarovsk
HC Atlant Moscow region

Design of Artek sticks

Artek Sticks, 2017
LOGO • STYLE • PATTERNS • TYPEFACE DESIGN • GUIDELINE

Artek Sticks company produces professional composite carbon sticks of monocoque structure made of material reinforced by carbon nanotubes. Working on the visual style of the sticks we decided to abandon the traditional decoration and try to think of a graphic trick that would make the sticks noticeable on the ice rink taking long distances into account.

In the end warning coloration of predators, bright, conspicuously recognizable, contrasting with the environment, served as the basis of the work. We designed series of aggressive cellular prints: Wasp, Frog, Aspid, Tiger, Python, Grampus and Tyrrano. We also designed the marking, information fields considering the grip of hands and position on the promotion stand. We designed a special font Artek X-Sport. All the elements are supplied with detailed descriptions in the guideline.